Design4Kids IV Photo & Graphic Design Workshop

Written by stuestler on May 30th, 2010

The fourth Design4Kids workshop begins June 17th in Santiago de Atitlan, Guatemala. This one has been dubbed “The Master Class” and will be made up of the senior students of previous workshops. In addition to classes in photography and graphic design, we’ll have a stronger emphasis on marketing and small business practices ready to be applied to Jakaramba, the design studio born of the workshops and our parent group, FotoKids.

All of the members of the Jakaramba studio will be participating in the workshop. Up to now their clients have been primarily local and regional non-profit organizations, and they’ve worked on smaller projects. We hope they’ll come away from the workshop with a clear direction for the studio and a solid marketing plan, ready to take their business to the next level.

The client for this workshop will be FotoKids itself, and the project a self-published book to be used for promotion and fund-raising. Plans for the he book are to include an overview of the Fotokids project, feature photographs by FotoKids students, and to touch on the beauty and challenges of Guatemala.

Additional customizable chapters will include bios on individual students, coverage of the Design4Kids project and a look at Jakaramba.

Instructors for this workshop will be Design4Kids director Jeff Speigner, teaching graphic design, Cathy Shea teaching marketing, and Eric Lollkema and myself teaching photography. I’ll also be working with Cathy to interject the small business, target marketing approach with her big business marketing skills and experience.

Eric and I will be arriving a week early and making a side trip to Honduras, where we’ll be teaching photo classes for several days at Guaruma, the Honduras branch of Fotokids.

An interesting side note I’ve recently learned is that while it is currently the rainy season in Guatemala, with moderate temperatures and daily storms, Honduras, right next door but on the Caribbean coast, is in their dry season, with hot sunny days and temps near 100! Quite a climate variance in a area the size of the Carolinas!

Check in regularly – I’ll be providing periodic updates during the trip – internet connections permitting.

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